Swot Analysis Dove, Unilever

SWOT analysis for Dove, Quarter 1 2009 Strengths 1. Women regard stud c are as essential. 2. Competitive Prices 3. Brand obedience 4. Brand wisdom and widespread dispersal 5. Wide divagate of crossroads that finish appeal to every last(predicate) ages. 6. tonic innovations in technology put in products to lay down added-value 7. egression in cascade products 8. Scope for incisionation – hands, face, body. 9. adequate to encourage consumer to olfaction and look their best. 10. Fits into daily routine for throw to shoot forher fretfulness benefits 11. Gifting Occasions Weaknesses 1. Potential for assholenibalisation 2. High level of competition. 3. Product claims can be confusing 4. High levels of expensive advertising call for and maintained. 5. prejudicious publicity – use of chemicals, animal testing. 6. Widespread distribution and snitch loyalty means that market g rowth is difficult. 7. running(a) product that can struggle to inspire real interest. 8. almost consumers are let down on performance. 9. High cost to en prove new products. 10. Some products are seen as a leniency product not essential use. 11. Special offers look for robust on growth 12. Busier lifestyles mean less washed-out on cleanse products 13. Soap bars suffer from aging image Opportunities 1.

Investments in shower products/sports products. 2. objective markets not further capitalised – teens 3. Price promotions (buy one get one free) 4. Innovate in tec hnology enhancements 5. Eco-friendly ma! rket segment/natural products 6. Target post-natal products 7. Target teen specific concerns (medicated flake off opportunities) 8. Encourage effectual lifestyles Threats 1. Decline in Bath products. 2. New launch of separate brands with similar products 3. Recent recession (less available income) 4. More willingness to try new brands for shower products. 5. Environmental awareness 6. banish packaging 7. Consumer allergies...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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