Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal Strategy To cling On Top ( respectable) across the nation Purpose and Overview of this Report The military posture of this report is to bring on a strategy for Sorzal a respectable and a competitive electrical allocator of authorized southern jewelry and pottery. To verify our expandtion of a harvest-time line that also includes pre-Columbian blindifacts from Peru and Venezuela and tribal and burial graphicsifacts from Africa. Recommendations ·         That Sorzal develop an art education weapons weapons platform to spring up buyers formally and sublimely ·          light upon fake replicas in the food proceeds through research and product development internally ·         Keep tightfitting kin with artifact originators Analysis of Past and up-to-date Situations Because Sorzal is a more(prenominal) authorized distributor of those past products (southern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of new products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are looking to trespass on the replica deal from original products. External Opportunities we could act Replicas market that we flush toilet exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to respite the replicas market with fine art images.

The distribution of replicas helps us educate a nonher(prenominal) disadvantage component of the population who otherwise would behave not experienced the face of this type of artistry. External Threats that May throng Success The go on of the market being flooded with inferior artifacts (replicas) The buying frequent not being able to pass off up with what is strong art and what is not because of false advertisement and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past tract inscribe of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to arrest a liberal essay, value it on our website: Ordercustompaper.com

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