IMC and Customer Satisfaction Assignment Example | Topics and Well Written Essays - 1250 words

IMC and Customer Satisfaction - Assignment ExampleHowever, from an in depth understanding of the different ways of marketing communication this process would be discussed in decimal point in this paper in the context of marketing activities of the BERVET. The process of structured marketing communications fundamentally refers to the strategic analysis, choice, implementation and control of all elements of marketing communications which efficiently, economically and effectively influence proceeding between an organization and its existing and potential customers, consumers and clients (Smith, Berry & Pulford, 1999). In simple words it is the way in which an organization manages and controls all its market communications. It is ensured that the messages, personality of the company and its brand positioning in the market is delivered crosswise all the elements of the market by utilizing a single and consistent strategy (Smith, Berry & Pulford, 1999). This process is applicable to any type of company asking with any type of product or service, however, BERVET can sew from each one step of this process in order to fit the bill of the goods and services offered by it. Although the plan of marketing communications has been put to use in companies as an all inclusive concept to deal with the different levels of communication since the 1990s, the technique of strategically integrating these diverse functional areas is unique to the approach of structured marketing communications (FitzGerald, 2000). BERVET should develop a single communications strategy, the basic of which should be followed for each stone pit audience that has been identified from the entire market. This strategy has to be used as the basis for executing each communication function (FitzGerald, 2000) throughout the marketing process by using a wide locate of channels of communication. Twelve different strategies ready been identified by Smith, Berry and Pulford (1999) to accomplish the process of integrated marketing communications such as, advertising, public relations, sales promotion, point of purchase, packaging, exhibition, sponsorship, internet, direct marketing, personal selling, corporate individualism and word of mouth. BERVET has decided to choose advertising as the basic strategy for its integrated marketing communications. denote strategy of BERVET Advertising can be made through different channels. BERVET keeps pace with advancement of time and revises its advertising policies and the channels used. Television commercials, print media (newspapers and magazines), bill board signs and event sponsoring have been the most universal methods of advertising for the company since it had started business in 2000. However, recently it has also started to make its presence felt by advertising on the internet. The marketing goal of BERVET is to expand to the European continent and capture the European market. The stone pit audience includes the governments of the d ifferent countries in the region, the private sector, the retailers and whole sellers, the individual customers. The different advertising channels have been chosen keeping in mind these different target groups. The internet is the most common reverberate of media in both the developed countries in the region that allows the people to share ideas, communicate, and build network. Hence advertising on the internet is particularly of immense importance for the company