The Pet Food Market :: Business Marketing Studies

4. Draw a perceptual single-valued function for the pet f atomic number 18 market as a square to beincluded as an appendix of the final report.The perceptual map shows us the spending on advertising of differentbrands against the average bargain price of their products.It can be seen that although some brands have very high gear advertisementexpenses, their products aren?t assort in the super-premium priceclass.Whiskas products are priced averagely whereas IAMS charges a highprice for its products, although it doesn?t promote its image in much(prenominal)a way.Whiskas is surely much well-known than the rest, having aadvertisement white plague far greater than all other brand. This ismainly due to the multinational position of Mars Incorporation, itsproducts world retailed all over the world.5. Produce a fully referenced macro-environmental analytic thinking for thenational pet fare market. Approx. 250 manner of speakingOn the political side, the UK has a great number of legislation administration the pet diet market. though the pet food market is slipto the same legislation as piece food, there are a number ofindividual part of legislation for that particular market as wellThe Animal By-Products has guidelines on what ingredients arepermitted for the production of pet food, as well as the touchprocedures of these products. (Great Britain. Statutory Instruments,2001)The Feeding Stuffs Regulations 2000 include regulations closelyappropriate labelling of the advertised product and criteria for theuse of additives and contaminants. (Great Britain. StatutoryInstruments, 2000)To ensure that the customer is decent informed rough the product,the Packaging Goods Regulations requires that the net weight ofpre-packed foods is displayed properly on each pack. in that respect?s the problem with the VAT on pet food vary widely acrossEurope. Some countries gull the same tax lay on pet food as on humanfood, whereas others chatter a higher rate on p et food.As for the UK, human food is zero-rated, but pet food is charged atthe regular rate of 17.5%. This causes discontent amongst people inthe industry, seeing themselves in a competitive disadvantage. (PFMA)Economic factors don?t have a long impact on the pet food market,because it is a necessity quite a than a luxury. A decline in theeconomy would probably enable owners to move away from premium brandsto cheap supermarket pet food.Social benefits are explained thoroughly in the ?pets are sincere foryou? report by the petcare bank (2003). According to the statisticspets make their owners feel happier and bring low health problems likeThe darling Food Market Business Marketing Studies4. Draw a perceptual map for the pet food market as a whole to beincluded as an appendix of the final report.The perceptual map shows us the spending on advertising of differentbrands against the average sale price of their products.It can be seen that although some brands have very high advertisementexpenses, their products aren?t classified in the super-premium priceclass.Whiskas products are priced averagely whereas IAMS charges a highprice for its products, although it doesn?t promote its image in sucha way.Whiskas is surely more well-known than the rest, having aadvertisement expenditure far greater than any other brand. This ismainly due to the multinational position of Mars Incorporation, itsproducts being retailed all over the world.5. Produce a fully referenced macro-environmental analysis for thenational pet food market. Approx. 250 wordsOn the political side, the UK has a great number of legislationgoverning the pet food market. Though the pet food market is subjectto the same legislation as human food, there are a number ofindividual parts of legislation for that particular market as wellThe Animal By-Products has guidelines on what ingredients arepermitted for the production of pet food, as well as the processingprocedures of these products. (Great Brit ain. Statutory Instruments,2001)The Feeding Stuffs Regulations 2000 include regulations aboutappropriate labelling of the advertised product and criteria for theuse of additives and contaminants. (Great Britain. StatutoryInstruments, 2000)To ensure that the customer is properly informed about the product,the Packaging Goods Regulations requires that the net weight ofpre-packed foods is displayed properly on each pack.There?s the problem with the VAT on pet food varying widely acrossEurope. Some countries apply the same tax rate on pet food as on humanfood, whereas others impose a higher rate on pet food.As for the UK, human food is zero-rated, but pet food is charged atthe standard rate of 17.5%. This causes discontent amongst people inthe industry, seeing themselves in a competitive disadvantage. (PFMA)Economic factors don?t have a large impact on the pet food market,because it is a necessity rather than a luxury. A decline in theeconomy would probably enable owners to move away fr om premium brandsto low-cost supermarket pet food.Social benefits are explained thoroughly in the ?pets are good foryou? report by the petcare trust (2003). According to the statisticspets make their owners feel happier and reduce health problems like