Gucci - Global Luxury Goods The essay analysis Gucci as a global provider of luxury goods from a marketing point of view.

International Marketing Global Luxury Goods Prepared by: Tamás Halasy July 7, 2003 MBA 1 2002/2003 Word count: 2,389 Table of contents TABLE OF CONTENTS2 GUCCIS mart FORMULA3 marketplace COMMUNICATIONS3 Advertising4 Direct Marketing4 PR4 IMAGE4 GROWTH MARKETS5 STANDARDIZATION OF THE MARKETING OF extravagance GOODS6 GENERALIZATIONS RELATING TO THE GLOBAL LUXURY GOODS INDUSTRY7 SOURCES8 Gucci Gucci is a world(a) retail merchant of luxury, high quality way items: handbags, sm tout ensemble leather goods and luggage, shoes, ties and scarves, RTW, watches and distinct personal items such as key chains, money clips, pens, etc. Gucci makes its products on tap(predicate) to the public through 4 main distribution adopt: ·Directly operated stores; ·Franchise stores; · nontaxable boutiques; ·Department stores. Guccis Marketing Formula Gucci has prosecute an international selling precis of communicating a rule-governed image to its customers around the world. To push the consistency, Gucci has centralized marketing commerce operations to Florence, which provides all nonional material, and controls all aspects of marketing. The main marketing strategy of Gucci is designed to corroborate a high compose and concordant visibility. This involves unending marketing of its products and image, which keeps the company forever unmistakable to customers and the fashion world. To bring home the bacon this, Gucci has started increasing communications using up in the last 3 years, and is planning on continuing the development of its marketing bud bear.

Guccis products and marketing methods are not tailor-made accord to national need or customs. It aims at grasp the growing global market segment of the well-to-do and fresh rich, among which congregations a homogenisation of taste for luxury products has been detected. This group is a true model of the emergent phenomena of the global marketplace, where unavoidably and perceive benefits are ordinary from the USA to Europe to Japan. This global market segments price centering is low, meaning that they are not stirred by... I think this see was well written and I truly enjoyed reading all the facts about the Gucci industry. If you want to get a full essay, night club it on our website: Ordercustompaper.com

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