Marketing Proposal A New Website Platform For The...

Y Combinator Mountain View, LA March 21, 2016 Paul Graham Business manager Y Combinator Mountain View, LA Dear Mr. Graham: I have well heard about the great achievement of Y Combinator in the venture capital investment. The attached business proposal is about to establish a new website platform for the secondhand textbook exchange. It aims to deal with the long lasting problem of over inflation of textbook price in US. Yet currently it is also seeking the capital supporting to launch. In this report you can find out why we want to make such website, what potential such website will be given the current development status of the online retailing and secondhand book selling in US, how the $500,000 capital will be used, and how the website business will be expected to become in the first three years. It is expected that such website will realize the financial breakeven at the third year and get profit from the fourth year. Generally, the propose website will have the following characters: a. It charges nothing to the clients but earn revenue from advertisement and sales commissions from third party service providers. b. It uses the points rather than money to make the book transaction. People earn the points from mutual contribution. c. It has the supplemental system to make a reference price for books on sales, which comes from the historical transaction for the similar book on the internet. We believe it would be a good business opportunity by having both theShow MoreRelatedMarketing Management130471 Words   |  522 PagesDBA 1652 Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public

Gun Ownership by Country

The United States has the highest level of gun ownership per person of any country. This fact is startling but true. According to data compiled by the United Nations Office on Drugs and Crime (UNODC) and analyzed by  The Guardian, Americans own 42% of all civilian guns in the world. This figure is especially startling when you consider that the U.S. makes up just 4.4% of the worlds population. How Many Guns Americans Own The estimated tally in 2012, according to the UN, was 270 million civilian-owned guns in the U.S., or 88 guns per every 100 hundred people.  Unsurprisingly, given these figures, the U.S.  has the highest number of guns per capita (per person) and the highest rate of gun-related homicides of all developed countries: 29.7 per 1 million people. By comparison, no other developed countries come even close to those rates. Among the thirteen developed countries studied, the average rate of gun-related homicide is 4 per 1 million people. The developed nation with the rate closest to the U.S., Switzerland, has just 7.7 gun-related homicides per 1 million people. Gun rights advocates often suggest that the U.S. has high annual numbers of gun-related crime because of the size of our population, but these statistics prove otherwise. In terms of ownership, however, the rate of 88 guns per 100 people is rather misleading. In reality, the majority of civilian-owned guns in the U.S. are owned by a minority of gun owners. Just over a third of U.S. households own guns, but according to the 2004 National Firearms Survey, 20% of those households own a full 65% of the total civilian gun stock. American Gun Ownership Is a Social Problem In a society as saturated in guns as the U.S., its important to recognize that gun violence is a  social, rather than an individual or psychological problem. A 2010 study by professors Paul Appelbaum and Jeffrey Swanson published in  Psychiatric Services  found that just 3% to 5% of violence can be attributed to mental illness, and in most of these cases guns were not used. While those with certain types of serious mental illness are more likely than the general public to commit an act of violence, these individuals only make up a small percentage of people with mental illness: most people with a mental illness don’t engage in violent behavior. Moreover, individuals with mental illness are also at a higher risk of being victims of violence. According to data from the National Institute of Mental Health, alcohol is a much more significant contributing factor to the likelihood of whether someone will commit a violent act. Sociologists believe that gun violence is a social problem because it is socially created by support for laws and policies that enable gun ownership on a mass scale. It is justified and perpetuated by social phenomena too, like the widespread ideology that guns represent freedom  and the troubling discursive trope that guns make society safer, though overwhelming evidence points to the contrary. This social problem is also fueled by sensationalist news coverage and dangerous politicking focused on violent crime, leading the American public to believe that gun  crime is more common today than it was two decades ago, despite the fact that it has been on the decline for decades. According to a 2013 Pew Research Center survey, just 12% of U.S. adults know the truth. The connection between the presence of guns in a household and gun-related deaths is undeniable. Countless studies have shown that living in a home where guns are present increases ones risk of dying by homicide, suicide, or by gun-related accidents. Studies also show that it is women who are at greater risk than men in this situation and that guns in the home also increase the risk that a woman suffering domestic abuse will ultimately be killed by her abuser (see the extensive list of publications by Dr. Jacquelyn C. Campbell of Johns Hopkins University). The question then is, why do we as a society insist on denying the clear connection between the presence of guns and gun-related violence? This is a pressing area of sociological inquiry if ever there was one.

Perception Of No Free Will On Cheating And Lying - 2447 Words

The influence of perception of no free will on cheating and lying in collectivist and individualist cultures Kelly Muldoon Tutorial: Wednesday (1) 9am Trends in Personality and Social Psychology PSYC30022 Due date: Friday 26th September, 2014 8am Word count: 1725 (not including references) The notion of people having a free will, or the ability to consciously determine ones own actions, to regulate oneself, have control of ones mind, make choices and live ones life through unrestricted personal prerogative, is generally accepted by people as a given (Gray, Gray Wegner, 2007; Pronin, Kugler, 2010). People may feel as if they are in control, but many different studies have questioned one’s ability to muster†¦show more content†¦Functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) studies have shown that people’s brains exhibit activity up to seven seconds prior to a conscious decision being made to act, implying that the forces causing the action are entirely unconscious (Soon, Brass, Heinz Haynes, 2008; Lisbet, B. 1985). It is asserted that, at the most, people act as interpreters, who provide post factum rationale for whatever it was the brain had them think, feel or do (Gazzanigna, 2011). When people comprehend their own lack of free will, they are more likely to be violent, lie, cheat and steal (Baumeister, Masicampo DeWall, 2009; Vohs Schooler, 2008) as well as exhibit greater prejudice (Zhao, Liu, Zhang, Shi, Huang, 2014). Further, preconscious motor processes exhibit changes, with readiness potentials reduced in people induced with a disbelief in free will (Rigoni, Kà ¼hn, Sartori, Brass, 2011). Conversely, when people are told ‘but you are free’ (Gueguen Pascual, 2000), they are significantly more likely to give donations and comply with other requests of them, submitting even more, when the term is said twice (Gueguen, et. al., 2013). However, when this same technique is used amongst different cultures, it was found that the collectivist cultures of Russia and China did not respond in the same way as the individualist cultures of France and Romania (Pascual, et al., 2012). It

Personal Narrative The Big Bang Theory - 900 Words

A loud ringing noise filled my ears, i sit up from my bed; look at the time and realize that i slept through my alarm twice. I bolted out of bed and quickly went up stairs and checked my phone for any texts that i might have gotten that night. When i turned my phone on i saw that noah had messaged me. The text read,  ¨Hey when are we picking you up for the beach? ¨  ¨Shoot! ¨ I exclaimed. I had totally forgot that we were going to the beach that day. I immediately went to the cupboard to get some cereal, then I went and sat on the couch and turned on my favorite television show; The Big Bang Theory. After that i went downstairs and did my makeup, got my swim suit, packed my bag up; by the time i was done getting ready it was†¦show more content†¦After Noah ´s mom parked the car we got our stuff and starting walking down the beach until we found Noah ´s cousins. Once we finally found them we setup our towels and set down our bags and ran into the water. It was absolutely freezing, well; it was lake Michigan. After swimming for about ten or so minutes we laid out in the sun for about 40 minutes. When we all got up from our towels Noah had the bright idea of walking about a mile down the beach to a sand dune. The walk was pretty long, considering that we had to walk in the deep sand. Once we got to the sand dune we all started climbing it; Phoebe and I had never been to that beach/sand dune before so we had no idea of what we were getting ourselves into. After about ten feet out of 200 or so feet Phoebe and I were absolutely dying of heat exhaustion. Our leg muscles were burning and our feet were on fire as the sun beat down on the treacherous unstable sand. We both just kept telling ourselves that we would get ice cream if we got to the top of the sand dune. After ten minutes we were half was up the sand dune. We took over a dozen breaks in those ten minutes. The sand dune felt as if it was completely vertical. On our way up Noah kept taunting us with gatorade. He got a video of Phoebe and I almost crying as we crawled up the sand dune. After another 10 minutesShow MoreRelatedAnalysis Of Alexander Pope s The Enlightenment 1411 Words   |  6 Pagesfrom that of man. Pope’s reason is also demonstrated through the lines, ‘Who sees with equal eye, as God of all, A hero perish, or a sparrow fall, Atoms or systems into ruin hurl’d, And now a bubble burst, and now a world.’2 Foreshadowing theories of a ‘Big Bang Theory’, Pope shows his ability, as Golden highlights, to ‘synthesize the scientific, religious, psychological, social, moral and aesthetic ideas accepted by everyone’ as well as suspend his own judgement at times in the name of reason. WithinRead MoreRelationship Between Science A nd Religion Essay2131 Words   |  9 Pagesopinion clearly exists, the incompatibility of science and religion—a theory known as the epistemological conflict thesis—emerges as the dominant belief of theologians and scientists alike when addressing the question of the relationship between the two disciplines. According to Historians John H. Evans and Michael S. Evans, there is a deep assumption spread through most academic writing about religion and science: the warfare narrative. In popular accounts, religion and science are fixed categories ofRead MoreEssay on The God-Is-Dead Theology3477 Words   |  14 Pagescentury. In stating that God is dead, it has to be shown that: * Is God dead? * Science and technology can solve the world’s problems * God died as a transcendent God when Christ died * The Bible is narrative (i.e. myth) This review of the God-Is-Dead theology focuses on these four questions. Is God Dead? In an article written in the Chicago Tribune in 1963 it is stated that two men (Thomas Altizer and William Hamilton) experiencedRead MoreAmelie: Interesting Premise and Beautiful Cinematography Essay2478 Words   |  10 Pagesinternational film and study it thereafter. We are to identify its genre and its particular conventions such as themes, sub-themes and etc. However, the main idea of this assignment is the film theory. We are to apply one of the nine film theories into our film choices and analyze it thoroughly in terms of mise-en scene, narrative structure, character interaction and any other criteria. For our film selection, we have gone through and watched a few international films which included Chinese films, Bollywood filmsRead MoreMilitary1875 Words   |  8 Pagesthings are a part of your disciplinary training. 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Leo Braudy and Marshall Cohen explore the principles of genre in their book Film Theory and Criticism. Braudy and Cohen write that the most commonRead More History and Memory Essay example4335 Words   |  18 Pagesrecognising previous ex periences. A mental impression retained; a recollection.† For the purpose of this essay assume history to be; the knowledge of what happened, the record or expression of what occurred.† The term â€Å"objective† refers to being free from personal feelings or prejudice, unbiased. The idea of objectivity involves a belief in ‘the reality of the past, and [to] the truth as correspondence to that reality.’ In the light of such definitions memory is entirely subjective, with no elements of objectiveRead MoreA Critical Analysis of Change Resistance Within the Nhs5138 Words   |  21 Pagesstaff morale within the NHS. Literature Review To develop change strategies in the new Globalised World, it my belief that (Hassard et al, 1993) â€Å"modernist† values that question the long-established (Guillen, 2006) ‘Taylorist’ scientific theories are more effective both in motivating workers and helping to deliver change with less resistance. In my estimation organisations are intrinsically pluralistic in nature, especially in the contemporary age. Rose (2008, p. 29) argues that conflictRead More10 Years Old Children Prefer to Watch Cartoons Rather Than Other Tv Shows7337 Words   |  30 PagesArteaga Gà ³mez Jessica Morales Martà ­nez Danaee Jimà ©nez Guevara Sebastià ¡n Ortega Uribe Sebastià ¡n Dà ­az Carvalledo Universidad del Valle de Mà ©xico Professor: Sergio Bautista 31 / 05 / 2010 Prologue: Since the last decades, mass media has taken a big role on any society that exists nowadays. It is of great importance because of many reasons. One of them being because thanks to them information can be spread throughout the world in a matter of seconds. In a way this type of media unites the worldRead More Resolving Conflict between Science and Religion: Reform Judaism and Scientific Thought3160 Words   |  13 Pagesthe claims of each come into conflict. Whether this conflict occurs on a personal level or between opposing institutions, the claims of one often seem to place the other in dire jeopardy. We have seen demonstrations of such conflict throughout history, especially in relation to the Christian faith. For instance, few people have not heard about the adverse reaction of the Catholic Church when Galileo propounded his theory of a heliocentric universe. Even today, we are not free of conflicts that

Essay Cold War Study Guide - 609 Words

Nicole Marie Ascano 10310850 HIST 4381 October 24, 2012 History As We Know It Writing about the already written history of the Cold War events have been relatively challenging due to numerous circumstances. Not only are authors biased, but there has also been difficulty in getting primary sources because of national security. Also, Soviet and Chinese documents had previously been cut off, as well as some of the information from their allies. Much of the Cold War history includes different historiographical approaches to the subject, with many historians fitting into a certain school of historiography. In John Gaddis’ We Now Know: Rethinking Cold War History, he doesn’t write about the entire overview of the Cold War but instead†¦show more content†¦Gaddis goes over what is new about the Cuban Missile Crisis, including it being â€Å"a more important turning-point than we had earlier believed it to be† (pg. 261). Gaddis emphasized ideology and political principles and was able to retell the story through the minds and actions of the individual leaders. Personally, post-revisionism or post-dà ©tente is where I would place myself when it comes to studying the Cold War. Just like in Gaddis’ book, he had revisited the struggle of the Cold War and goes through how both sides drove the progressions of the war. In the text, Gaddis discovers that both the United States and USSR’s policies were to a certain degree shapes by interaction with their respective allies. Overall, Gaddis provides a solid reinterpretation and analysis of a subject that had previous been one-sided since of all the challenges that came with writing about the Cold War. He goes into explaining all sides of the Cold War, from China’s role and to investigating nuclear weapons and the Third World. Though he doesn’t completely address why and how the Cold War had ended, his does do a fairly good job in focusing on intense first half of the war. Though he does a good job in visiting all sides of the war, he still refuses to give any blame to t he US for its inability to stop Stalin before things escalated. Gaddis still concludes if blame could be put into the hands of a single person, it would be put inShow MoreRelatedThe Cold War Is A Time Of Political Tension Between The United States And The Soviet Union1154 Words   |  5 PagesThe Cold War is a time of political tension between the United States and the USSR following World War II and lasting decades. It was a clash of ideology- capitalism versus communism- and a fight for dominance, by utilizing every opportunity for expansion (Trueman 1). The results and lessons learned from the Cold War still remain as reminders and helpful guides for the future. With the War on Terror at hand, the United States could use the lessons learned from the Cold War as a guide. The Cold WarRead MoreThe Following Three Concepts Describe How the World Has Been Divided According to the Levels of Development. Discuss the Origins and Validity of These Concepts: Third World/South, North (Wes t/First World), Development1524 Words   |  7 Pagesinvolved during the cold war. Third world countries are the developing countries or poor countries but today the term is used to show nations with the smallest UN Human Development index (HDI) in the world, independent of their political status. In some other countries the term Third World is disliked because it implies the false notion that those countries are not part of the global economic system. Some other countries noted that the underdevelopment of Africa during the cold war was influenced orRead MoreThe Civil Rights Movement By Charles W. Eagles780 Words   |  4 Pagesof historians studying the cold car. 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With these viewpoints to guide the way, the above authorsRead MoreArea Studies and Globalism: A Holistic View of Humanity712 Words   |  3 PagesArea studies are often defined as interdisciplinary fields of research and scholarship that combine a number of disciplines that focus on a particular cultural, national or geographical region. It is really an umbrella for studies that may take a wide path and include subjects like history, literature, geography, sociology, religion, anthropology, political science, economics and history. The idea is to look at a broader base of s tudy and attempt to provide holism. Instead of studying a single countryRead MoreThe Life Of An American Literary Icon1206 Words   |  5 Pages1926 in the tiny southern town of Monroeville, Alabama (Harper Lee). Her father Amasa Coleman Lee, had many occupations. He was a lawyer, a member of the Alabama state legislature, and owner of the local newspaper. He was also a descendant of Civil War general, Robert E. Lee (HarperLee.com). It was believed that her mother Frances Cunningham Finch-Lee almost never left her residence and had suffered from mental illness (Harper Lee). Harper Lee is the youngest of four children. The oldest Lee childRead MoreThe Arab Uprising : The Unfinished Revolution Of The New Middle East943 Words   |  4 Pagesan assessment of solutions to help develop the United States relations with the Middle East. In the beginning of the book Lynch states in his thesis that he wants to â€Å"make sense of what happened and offer a guide of what is to come.† (1) Lynch, a political scientist and a Middle East studies director, is telling his reader that he is about to break down the events that allotted for the Arab Spring to occur and what we could expect from that point forward. In the first Chapter Lynch discusses â€Å"TheRead MoreAnalysis Of Samuel Huntingtons Clash Of Civilizations And The Remaking Of The World Order1018 Words   |  5 Pagesmain argument throughout this book. New patterns of distinctions and conflict will occur along boundaries of different cultures. However, patterns of cohesion will be found within the cultural boundaries. Huntington analyzes the resurgence of post-cold war cultural identities. He does this in order to explain the prevailing and future world order. From Huntington’s perspective, arguments and world views which claim the existence and pro liferation of a universal culture can be disregarded. Hunting arguesRead MoreAmerica s Foreign Policy Proposals Essay1523 Words   |  7 Pagesdiplomat and Russian studies expert, was looking to retire to his quiet farm in Pennsylvania, but he needed to leave a successor for the Policy Planning Staff. He decided on Paul Nitze. 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Kathmandu Holdings Limited free essay sample

Kathmandu Holdings Limited Syndicate Case Study Report S2 2010 ? Executive Summary Kathmandu Holdings Limited (KMD) is a renowned specialist in quality clothing and equipment for travel and outdoor adventure in New Zealand and Australia, operating 97 stores across New Zealand, Australia and the United Kingdom. KMD commenced trading on the Australian and New Zealand Stock Exchanges in November 2009. This report will commence with an overview of the external and internal environments in which KMD operates and based on this overview, key strengths, weaknesses, opportunities and threats can be identified. Subsequently, extensive stakeholder analysis will then be conducted to determine each of KMD’s stakeholders’ specific interests, and whether an alignment of interests between shareholders and those stakeholders exist. Measures will be recommended to monitor the generation of stakeholder value. A determination of a number of strategic initiatives appropriateness in the context of the SWOT analysis will follow, and an evaluation on the impact of these initiatives on each of the major stakeholders will be identified. We will write a custom essay sample on Kathmandu Holdings Limited or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page An implementation proposal will be provided that will assist KMD in aligning shareholder interests with other stakeholders. This report will conclude with a performance management system in the form of a strategy map and a Balanced Scorecard, containing objectives, measures, target performances and initiatives related to the strategic recommendations mentioned. The Consulting Team believes KMD possesses the capabilities and core competencies to exploit its key opportunities and strengths, while neutralising environmental threats and internal weaknesses.

What Are the Literate Arts Good for free essay sample

Miller asked a question in his text, the dark night of the soul, which is asked on numerous occasions. â€Å"What might the literate arts be good for?† miller gives situations and reasons why we could say the literate arts are useless in today’s world. What might the literate arts be good for? I ask this question a lot now a days too. When i go to english class or see a literary book, the question creeps into my mind unconsciously. In this modern world, ‘reading and writing have gone downhill and yet people do not seem bothered or affected by it which makes the doubt in literary power even stronger. But after a lot of thinking. I have come to realize that literate arts are still needed in our world. The literate arts could be used for self expression. The literate arts are good for clearing expressing an artist’s deepest personal feelings. We will write a custom essay sample on What Are the Literate Arts Good for? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Writers who have trouble bringing out personal themes can do so effortlessly using this form of art.To be a good writer, the reader must be able to identify with your personal feeling in your work. In the dark night of the soul, miller expresses his feelings about different ideas, beliefs, doubts and what other feelings he has. Though he shows his doubts on the power of the literary arts, he uses the literary arts to express them. Self expression has been seen to be a very useful tool in life. It makes one avoid harming himself or the people around him. Although miller gave an example of the columbine shooting where the shooters, eric harris and dylan klebold, were readers and writers of the literary arts and yet it made no difference in their lives, it does not change my believe. He also added they even went as far as documenting what the felt before the shooting and why they did it but they still went about shii